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Twitter Shares Ad Revenue with Creators for Ads Appearing in Reply Threads

Twitter Shares Ad Revenue with Creators for Ads Appearing in Reply Threads

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Twitter has begun sharing ad revenue with content creators for ads that appear in their reply threads. The new program is only available to creators with Twitter Blue subscription.

New Twitter owner Elon Musk has announced that starting Friday, the platform will share advertising revenue with content creators. He explained that these are ads that appear directly in the threads they posted on Twitter. Only creators who already follow Twitter Blue Verified are eligible to claim rewards. Other details were not announced.


As Musk previously promised, subscribing to Twitter Blue brings a number of benefits over other users of the platform. The appearance of a blue badge next to the name, cherished by many, is just a nice bonus. Twitter Blue followers are already seeing half as many ads in their feeds and have access to additional features like editing tweets, the ability to upload longer videos, and more. Twitter Blue subscribers currently pay $8/month or $84/year if they sign up via the web version and $11/month if they sign up on iOS.

Adding the ability to generate revenue from ads shown in creators' threads will incentivize users to create quality content that can go viral and reward the creator accordingly. At the same time, well-chosen ads placed under such tweets can be beneficial for advertisers, so they may also be more interested in using Twitter.

© 2023, Eva Fox | Tesmanian. All rights reserved.

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Article edited by @SmokeyShorts; follow him on Twitter

About the Author

Eva Fox

Eva Fox

Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.

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