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Tesla Model 3 became the best-selling EV in Germany in August with a scorching record of 2,824 registrations—indicating very strong interest in the local market.
The German plug-in market in August had the second best month this year, with sales of just over 33,000 units. This result is especially stunning, as sales are usually less active in August. Traditionally, September has always been stronger.
The main reason for the growth in plug-in sales could be attributed to changes in available incentives. And now, Germany may have reached a tipping point—where attitudes around electric vehicles have been forever changed. EV-Sales blog suggests that this year, the market could reach 10% of total plug-in share. This means that, in 2021, we could see this market robustly ascend the S-Curve.
In August, the Tesla Model 3 surprised us all with a record of 2,824 registrations, making it Germany’s best-selling EV in August. Its closest competitor, Renault Zoey, sold 600 units fewer at 2,210, coming in second. Mercedes A250e sold 1,939, Ford Kuga PHEV - 1,588, VW Passat GTE - 1,444 units, taking 3rd, 4th, and 5th places respectively.
Source: EV-Sales blog
It should be noted that, historically, August is not the strongest month for Tesla, which cannot be said about September. If in August the company was able to sell almost 3,000 vehicles in Germany, then it will likely surpass this result in September with ease. The situation seems to be developing in such a way that the Germans are increasingly accepting the American manufacturer and are more inclined to switch to environmentally-friendly vehicles.
At the moment, in the overall rating of EV sales in the country, Tesla Model 3 takes 3rd place, while Renault Zoe and VW e-Golf EV currently retain the 1st and 2nd spots, respectively. However, official shipments of the VW ID.3 begin in September, which could affect the entire leaderboard.
Source: EV-Sales blog
Building a factory in Germany seems to habing a positive effect on the Germans—enhancing brand loyalty to Tesla. And while other automakers in the country are cutting thousands of jobs, Giga Berlin will eventually support up to 40,000 employees.
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About the Author
Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.