Tesla is preparing to bring its Model S, Model 3, Model X, and Model Y vehicles to the Israeli market by the second half of 2021 as part of its international expansion into new markets in Europe.
Tesla had previously planned to enter the Israeli market in 2020, but this move has been postponed. Initially, the company experienced difficulties in obtaining an import license from the Ministry of Transport. Later, the head of Tesla's Israeli subsidiary, Ilan Benano, was forced to leave his post due to the inability to participate in the company's trainings in Europe due to travel restrictions due to COVID-19.
A source familiar with the matter told Globes that Tesla has added to its legal team Adv. Ilan Shavit, who is considered the leading lawyer in the import of cars to Israel.
In parallel, Tesla is preparing to connect its Israeli subsidiary to the company's online sales. Tesla also plans to complete the purchase of property for a service center in the center of Israel in the near future. In addition, the company is considering leasing an existing logistics park for an Israeli car importer to serve as a spare parts hub for Tesla.
Tesla Israel is currently launching a new recruitment campaign for its service center and for technical staff to maintain the Supercharger network, which is to be built by a local contractor.
At the moment, Model S, 3, and X have passed the test for compliance with Israeli standards. They are already in the country, but the first Model Y will arrive in Israel in early 2021 to be tested. Marketing will start simultaneously for all existing Tesla models, which means they will all be launched in this market in the first half of 2021.
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