Image: Jessica Meckmann
For many years, Tesla has resisted the information war unleashed against it by the media. The never-ending flow of negative news can be solved by simply paying for advertising, Elon Musk believes. The artificially created toxic space exerts direct pressure to unspokenly extort a legalized bribe from Tesla.
The automotive industry is one of the largest buyers of advertising. That is why most often you will not find a lot of negative news about various car brands, and on the contrary, you can find a lot of positive and laudatory articles about them. Companies spend billions of dollars annually on advertising, which guarantees them the loyalty and favor of individual journalists and entire publications and TV channels. The scheme is simple, the media receive a constant stream of money, for which they create a favorable environment for paying companies.
In general, such a scheme is nothing more than a racket, but legalized. Racketeering is a type of organized crime in which the perpetrators set up a coercive, fraudulent, extortionary, or otherwise illegal coordinated scheme or operation (a “racket”) to repeatedly or consistently collect a profit. (Wikipedia)
Many of those who have watched Tesla's development know what kind of difficulties the manufacturer has faced with media over the years. At a given time, it is not surprising to see dozens of negative headlines and articles about Tesla or its CEO Elon Musk, about how badly the company works and how it produces bad products. At the same time, we see in fact that the manufacturer's cars are megapopular, and the waiting list for them is from two months at best. Therefore, when assessing what is happening, a natural question arises: how is it that such a supposedly low-grade company producing low-quality cars (according to the media) can be profitable, and its cars are extremely popular? The answer is quite simple: Tesla does not and has never paid for advertising, so what is published in the media is often not true.
Here is a simple example of how it works. The chart below (by @jhall/Twitter) is a visual representation of how many deaths in car accidents involving Tesla and other car brands have been reported versus how much media coverage it has received.
Something I put together for this round of $TSLA FUD & lack of journalistic integrity.— Jim Hall 🤖 🚀✨ (@jhall) April 20, 2021
Print/share with your loved ones❤️
If you rely on traditional media, most of what you read about @Tesla or @elonmusk will be factually incorrect. @cnbc@washingtonpost @FoxNews @business pic.twitter.com/o7GcVEW8kg
In an interview given at the end of May to Tesla Owners Silicon Valley/YouTube, Musk talked about how advertising for car manufacturers actually works.
“Tesla is basically a free game. It's safe to say that if they [media] run a negative piece about General Motors next to a General Motors ad, General Motors marketing executives are going to call them up and ask: ‘Why did you do that? We will be spending nothing with your publication next year.’
“Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great.”
The media continues to relentlessly report negative news, often distorting the truth, and manipulating their readers, forming in them a strong opinion that Tesla and its methods of work are bad, and Musk is a fraud. Meanwhile, they do not at all neglect to use the lowest methods, publishing articles using the personal information of Musk's loved ones, having no sympathy or respect even for the privacy of his children.
It was the media that created the environment in which Musk and Tesla are subjected to the strongest psychological pressure. As a result, it seems that the head of Tesla may be in a very preoccupied state, and is almost ready to go as far as to start paying for advertising, as he said during an interview.
“Maybe we should advertise because the traditional media will not run negative pieces about automotive because automotive is one of the biggest if not the biggest advertisers in papers.”
In fact, what is happening in today's reality should absolutely disturb reasonable minds. Why does the media have such strong power? Why do they allow themselves to verbally destroy those who do not pay them? Why can we so easily ignore these facts and let them fool us? Keep this in mind the next time you read another headline denigrating the good name of Tesla or Elon Musk.
© 2022, Eva Fox | Tesmanian. All rights reserved.
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About the Author
Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.