Bakkt has announced partnerships with Google to bring access to crypto asset transactions to millions of consumers. Users will benefit from the expanded reach and access to digital assets.

Bakkt is a trusted digital asset marketplace that enables institutions and consumers to buy, sell, store, and spend digital assets. The company today announced a strategic partnership with Google to expand the reach and usability of digital assets to meet rapidly changing consumer demand and preferences, BusinessWire reports. Bakkt users will now be able to add their virtual Bakkt® Visa® Debit Card (“Bakkt Card”) into Google Pay to purchase everyday goods and services online, in a store, or wherever Google Pay is accepted. Digital assets like Bitcoin will be converted to fiat currency to make these payments.

“Additionally, partnering with Google Cloud will enable us to continue to build a best-in-class, innovative platform that can undoubtedly scale to meet the needs of millions of users.”

In addition, Bakkt has selected Google Cloud as its preferred cloud provider and will sell its Google Cloud-based solutions to leading retailers and merchants in the United States. The marketplace plans to build new analytics along with artificial intelligence (AI), machine learning (ML), and geolocation functionality on its platform to draw out deep, location-aware business insights leveraging Google Cloud's industry-leading tools. This will provide Bakkt's consumers with expanded loyalty redemption options while providing its partners with valuable consumer behavior patterns powered by Google Cloud.

“This partnership is a testament to Bakkt’s strong position in the digital asset marketplace, to empower consumers to enjoy their digital assets in a real-time, secure, reliable manner,” said Gavin Michael, Bakkt CEO. “Additionally, partnering with Google Cloud will enable us to continue to build a best-in-class, innovative platform that can undoubtedly scale to meet the needs of millions of users.”

“Google Cloud has been at the forefront of accelerating digital commerce, powering many retailers and merchants,” said Kirsten Kliphouse, Google Cloud President of North America. “We are proud to help Bakkt accelerate and scale the availability of their innovative solutions, powered by our technologies.”

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