In March 2020, the first deliveries of the coveted Tesla Model Y began, which blew up the North American market and became the 4th best-selling EV in the world. 2020 was also the year of Model Y in California in the luxury compact SUV segment, with registrations surpassing sales of its closest competitors Lexus NX, BMW X3, Mercedes GLC-Class, and Audi Q5. The Tesla Model 3 also continues to shine and takes the crown in the Near Luxury segment.
The Model Y's rise to the top of the luxury compact SUV segment in California was quick. In fewer than 10 months, Tesla was able to register 20,124 vehicles, which corresponds to a 22.8% market share, according to the California New Car Dealers Association (CNCDA). These indicators significantly exceed the number of registrations of its closest competitors.
The Lexus NX sold 11,461 vehicles (13% market share), nearly half the size of the sales of Tesla's electric SUV. The BMW X3 is in third place with 9,866 sales and an 11.2% market shares. The Mercedes GLC-Class was able to sell 9,727 and took an 11% market share, while the Audi Q5 came in fifth place with 8,237 registrations and a 9.3% market share.
Tesla Model 3 also continues to lead in its segment. In 2020, 38,580 vehicles were registered in California, earning Model 3 the title of best-selling vehicle in the Near Luxury segment with a whopping 41.5% market share. Californians continue to show love to Model 3, which is Tesla's most affordable model, with sales exceeding the combined sales of the next four vehicles in the category.
Sales of Model 3 were almost 4X larger than those of the BMW 3 Series, which registered just 10,018 and took 10.8% of the Near Luxury market share. Lexus ES, in third place, sold only 9,235 vehicles, with a 9.9% market share. Significantly more modest sales of the Mercedes C-Class (6,808) and Audi A4 (3,593) bring them 7.3% and 3.9% of the market share respectively.
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