Tesla gets free advertising again. Two Model Ys are being used by IKEA in China for promotional purposes to attract increased customer attention.
Tesla vehicles were once again used to attract increased attention. @42how_/Twitter shared that IKEA in China set up booths in its store and used two Model Ys as the main focus, which was in perfect harmony with the theme. Vehicles in Red Multi-Coat and Pearl White Multi-Coat were used for the themed scenes. In and around the Model Ys, IKEA products that would be a great addition to an outdoor recreation were placed.
Tesla Model Y temporary showroom at IKEA, I have to say that IKEA is still very good at creating scene settings. Free advertising for @Tesla! $TSLA pic.twitter.com/sJ54kthQ1B— 42HOW (@42how_) July 18, 2022
Tesla’s temporary showroom at IKEA (Xuhui Store in Shanghai) from now until August 14th. $TSLA@IKEAUSA @IKEAUK @Tesla pic.twitter.com/SsLSsljiAR— 42HOW (@42how_) July 23, 2022
It was another demonstration of the high appeal of Tesla cars and their use as the perfect complement to advertising to attract a lot of attention. According to the released information, the cars are in the Xuhui Store in Shanghai and will be used for demonstration until August 14. @JayinShanghai/Twitter shared a video made by the Tesla team in China that showed one of the Model Ys entering the IKEA store.
What's it like to drive a Tesla around IKEA?— Jay in Shanghai 🇨🇳 (@JayinShanghai) July 22, 2022
Take a look at the whole process of Tesla driving out of IKEA.
Awesome 360 video by @teslacn @tesla @elonmusk #TeslaChina $TSLA https://t.co/AnG9zldY5g pic.twitter.com/nKFimkQ3W6
This use of Tesla vehicles also has value for the manufacturer. They end up in commercials, are used in music videos and movies, and thus get free advertising. Where other automakers spend billions of dollars on advertising, Tesla spends $0. Of course, advertising costs are always included in the price of the car, so if you buy any other car, you can be sure that you sponsored its advertising. At the same time, Tesla strives to minimize the cost of its vehicles to customers, so the company deliberately does not spend a single cent on advertising.
In addition, it should be noted that the company's cars have become as popular as they are thanks to satisfied customers. Tesla's vehicles have become a cult product that is talked about not only by owners, but also by many ordinary people who would like to have one. These people actually advertise Tesla products better than any paid advertisement.
© 2022 by Eva Fox | Tesmanian. All rights reserved.
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Article edited by @SmokeyShorts, you can follow him on Twitter
About the Author
Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.