In a tweet following tweets that hinted at The Boring Company possibly offering a fragrance called ‘Burnt Hair’ the company CEO, Elon Musk, tweeted out the debut of the new scent.
The Essence of Repugnant Desirehttps://t.co/rNRizFYbik— The Boring Company (@boringcompany) October 11, 2022
The joke seems to piggy-back off of the last TBC product sold, the “Not-A-Flamethrower”, with the idea that burnt hair is a possible outcome of using the flamethrower.
🎯— Elon Musk (@elonmusk) October 9, 2022
Within one-and-half-hours, 5k bottles were sold at a price of $100 a bottle. The product is offered for purchase in Doge Coin or regular purchase methods.
Over 5000 bottles of Burnt Hair sold!— Elon Musk (@elonmusk) October 12, 2022
Great marketing, once again, by Elon Musk.
And you can pay with Doge!— Elon Musk (@elonmusk) October 11, 2022
Let us know how propelled you are to purchase ‘Burnt Hair, and how well of a repellent it is. We are all curious how it really will smell.