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Tesla Could Roll Out FSD Subscription By End of Year

by Eva Fox September 20, 2020

Tesla Could Roll Out FSD Subscription By End of Year

Featured inage: Tesla

Full Self-Driving is an incredibly useful feature that can make driving much easier. However, it is currently priced at $8,000, which may be too high for some Tesla owners. But it looks like Tesla will introduce the possibility of using FSD by subscription. This is great news as it will expand the usability of the vehicle for owners.

Reddit user u/Callump01 posted a screenshot where you can see that Tesla could present several options for buying FSD. Accordingly, it will be possible to select it as "Buy" or "Subscribe.” At the moment we cannot confirm the authenticity of this image, however there are several other factors indicating that this may be true.

Did some reverse engineering on the app and Tesla looks to be preparing for subscriptions? from r/teslamotors
At the end of April 2020, Tesla hacker @greentheonly shared that the EV automaker's vehicles already had the necessary source code for a pay-as-you-go FSD subscription. According to the resident Tesla hacker, the FSD subscription source had been in the company’s vehicles for quite some time but the code remained hidden.
Another factor indicating this may be true is that during the 1Q 2020 Earnings Call, Musk said Tesla will be rolling out a subscription model to its FSD suite and it will likely be introduced by the end of 2020.

"I think we will also be having it as a subscription service, but it will be towards the end of this year. It was to make available FSD as an option. In our view, buying FSD is an investment in the future and we're confident that this investment that will pay off to the consumer. My guess is the FSD option is something people will not regret doing."

This was echoed by CTO Zachary Kirkhorn, who noted that FSD is bound to increase the value of Tesla's cars over time. This is a notable point, especially since Tesla's flagship automated driving features will most likely be rolled out to the FSD suite. This means that most of the company's critical self-driving tech will likely be offered as part of its premier software suite.

One of the most significant barriers for FSD adoption is its price. That's a notable addition to the cost of the company's vehicles, but if its advanced features were to be offered as something that can be accessed on demand, it would likely see a lot more adoption from Tesla's electric car buyers.

 



A pay-as-you-go FSD subscription service would make the feature more affordable for customers, especially for those who don’t expect to use it often. With a FSD subscription option, Tesla owners or renters can choose to pay for the feature for a limited time and when they feel it would be necessary or most helpful. For example, a FSD subscription—perhaps a one-time use—could help during long trips.

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Article edited by @SmokeyShorts, you can follow him on Twitter





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