Tesla Is Growing its BEV Market Share Annually, Like Clockwork

by Eva Fox January 16, 2021

Tesla Is Growing its BEV Market Share Annually, Like Clockwork

Image: Tesmanian

Tesla continues to occupy a large share of the BEV market, which is rising every year. Thanks to Model 3 and the growing popularity of Model Y, the company continued to dominate the market during the first three quarters of 2020 with a 26% share.

During the first three quarters of 2020, a little over 1.2 million BEVs were sold worldwide. According to the available data, despite the growth in the number of companies producing BEVs, Tesla's share in this market has actually grown and continues to grow steadily. This is a major achievement, reflecting next-level demand and phenomenal brand awareness.

In these nine months of 2020, Tesla was able to take a staggering 26% share of the BEV market. In 2017, Tesla held 13.5% of the market share, in 2018 17.4%, in 2019 22.3%.

By evaluating this, we can trace a pattern. No matter how hard other automakers try, Tesla is a few steps ahead. The company has already established mass production, and further increases in production capacity are proceeding much faster than before. And the characteristics of Tesla cars make them the most desirable electric vehicles in the world, which will not change anytime soon.

In addition, recently, governments around the world have begun to implement laws and offer incentives to encourage consumers to use electric vehicles instead of their combustion engine equivalents. This is why the broader EV market is growing. Despite the fact that this encourages new companies producing BEV models to enter the market every year, Tesla continues to increase its share in it, which underlines the fact that the company's EVs are qualitatively different from all existing ones. It also demonstrates the strength of the brand and its ability to keep consumers within the company.

© 2020, Eva Fox. All rights reserved.

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Article edited by @SmokeyShorts, you can follow him on Twitter




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