PEV sales in Iceland have grown by more than half this year, thanks to the high popularity of Tesla. Model 3 became the best-selling car—of all vehicles sold in the country—for the first half of 2020.
PEV sales in Iceland this year grew by + 52% y/y. As a result of the general decline in the car market, the share of the PEV market in 2020 increased to 49% (28% BEV). This is almost double the figure for 2019 (25%), according to EV-sales.
Tesla Model 3 became the undisputed leader in Iceland with 452 units sold. Even petrol or diesel models have failed to come close to the Californian manufacturer's electric vehicle. It should be noted that Model 3 began to be sold in Iceland only in March 2020. The Mitsubishi Outlander PHEV, which was previously the leader, sold 244 units, almost half the size of the Model 3. Coming in third was the Audi E-Tron, with 135 units sold. Nissan Leaf and Hyundai Kona EV close out the EV Top 5, selling 119 and 84 units, respectively.
By doing a general analysis of the Icelandic car market, we can notice the gradual overall electrification of the bestsellers. This picture is reminiscent of what happened in Norway.
The nation's top sellers are now fully electrified: the Tesla Model 3 BEV, followed by the Mitsubishi Outlander PHEV plug-in hybrid, and the Toyota RAV4 Hybrid closes out the podium. Outside the Top 3, we see the only ICE model, the Dacia Duster, landing the #4 spot, and the electric Audi e-Tron completing the Top 5.
Iceland is not quite yet at the electrification point of Norway (69% share and the Top 7 Best Selling models in the overall market are plugins), but it is well on its way. But like Norway, the Tesla Model 3 makes a significant contribution to the country's movement towards electrification.