The Tesla effect continues to intensify in Japan. Model 3 has become a star in the new music video of one of the most internationally recognized Japanese pop groups, which confirms the brand's prestige in the country and will attract even more exposure in the local market.
The new music video of one of the most internationally recognized Japanese pop groups—Perfume—features footage of singers riding in a black Model 3. Tesla's stunning car has received a special emphasis in the video, underlining the automaker’s special status, which is beginning to take root in Japanese culture. It should be noted that Model 3 is one of the main parts of the video; a large portion of the video is devoted to tthe EV. This information was shared by Hiromichi Mizuno, a member of the Tesla Board, via his Twitter.
Perfume, one of the most internationally recognised Japanese pop group, drives #Model3 in their newest MV, "Polygon Wave ".— HIRO MIZUNO (@hiromichimizuno) September 23, 2021
Very cool ending.
[Official Music Video] #Perfume #polygonwave https://t.co/r1mmb5VevG
Tesla has long sought to expand its influence in Japan, the fourth largest auto market in the world. However, the country is home to some of the most popular car brands in the world, making it a daunting task to grab a share there. The appearance of Model 3 in the music video of a popular group though—and not some new or popular car model from a domestic manufacturer—indicates a shift in interest towards Tesla.
At the moment, the popularity of the Californian manufacturer's cars continues to gain traction in Japan as Tesla cut prices for Model 3, which took effect on February 17 this year. This became possible due to the fact that cars for the Japanese market are now produced in China, which means that their delivery is cheaper and faster than before.
In July, it was also revealed that the famous Major League baseball player from Japan, Shohei Ohtani, bought a Tesla Model X. In the offseason, he received an American driver's license and was spotted driving the brand new car. Such moments strongly attract the attention of Japanese consumers, which means that gradually Tesla's popularity in Japan will grow, taking away the market share of domestic ICE car manufacturers.
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About the Author
Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.