Tesla has entered the Top Brand Intimacy 2022 ratings, taking an honorable place. The close relationship the company and its CEO have with their customers has resulted in Tesla being ranked second in the global rankings.
MBLM researched 600 of the world's top brands using artificial intelligence to compile the Top Brand Intimacy 2022 rankings. The research aims to find out which companies build the closest relationships with their customers and highlight the best in doing so. Brand Intimacy is usually measured by the emotional connection that brands create with their customers, and Tesla entered the rankings in an impressive second place.
The Texas-based manufacturer builds unique and ironclad relationships with its customers that are truly coveted in the industry. This resulted in Tesla scoring 67.4, second only to Disney score of 68.1. In addition, Tesla is the only car manufacturer to make it into the top 5. However, Mercedes-Benz is in sixth place with a score of 64, Porsche and Jaguar are in twelfth and thirteenth place respectively, with a score of 58.4.
According to MBLM's 2022 report, consumers' emotional relationships with brands increased by 9% compared to 2019, before the COVID-19 pandemic hit. Brand performance has also increased by 19% since that period. “Intimate brands continue to outperform the Fortune 500 and the stock market,” wrote MBLM.
“Intimate brands delivered superior results across profit and stock. The percentage differences highlighted are significant and indicate the degree to which intimate brands generate millions more dollars in revenue and profit annually and over the long term.”
Tesla was rated for the first time as part of the Brand Intimacy rating. The company and its CEO Elon Musk are really close to their customers and are in constant contact. The company's customers can directly write to Musk through Twitter to discuss whatever, leave a comment, and even ask for changes to its cars. He is in constant, close contact with customers, which is unique, as you will not find another CEO among Tesla competitors who do not wall themselves off from customers. Many of the company's customers not only use Tesla products, but also actively support its efforts to combat climate change.
© 2022, Eva Fox | Tesmanian. All rights reserved.
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About the Author
Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.