Photo: Fred Prouser/Reuters
On March 26, 2009, Tesla had just completed its highly anticipated Model S sedan and unveiled it to the public. 2021 marks 12 years since that beautiful day that forever changed the entire automotive industry.
Tesla Model S is a car that combines many advantages. At the presentation, CEO of the company Elon Musk compared the luxury and practicality of the car with BMW 5 series and Mercedes Benz CLS sedans and said history will place it alongside the Ford Model T. Musk said the Model S will play an important role in the restructuring of the automotive industry and, as often is the case, was right.
"This is one of the most historic cars," Musk said moments before pulling a black sheet off a silver prototype of Model S. "We are trying to accelerate the EV revolution and get us off oil."
Before Model S, many people questioned whether an electric car could be practical, and Tesla proved that it could be luxurious, sexy, and practical at the same time. On the one hand, it is a car with a low center of gravity, with an aggressive stance and muscular appearance; on the other, it is a four-door sedan capable of seating up to 7 passengers and with a range of up to 300 miles (at that time).
Especially for Model S, Tesla has developed a powertrain based on the technology behind the Roadster. The car used a liquid-cooled motor with a peak output of 300 kilowatts or about 402 horsepower. "This is the beginning of a new era in transportation," Musk said during the presentation.
Tesla Model S is a continuation of the Secret Tesla Motors Master Plan (just between you and me), written by the head of the company in 2006. Thanks to Model S, the wider public realized that owning an electric car is easy, convenient, cheap, and good for the environment. This is what changed their perception forever and stimulated more and more people in the world to switch to electric cars.
© 2021, Eva Fox. All rights reserved.
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About the Author
Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.