Tesla is the only car manufacturer that has an absolutely unique approach to everything from production to its relationships with customers. That is why the company's cars and services have one of the highest levels of satisfaction.
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Tesla is also unique in that its CEO Elon Musk communicates directly with his customers via Twitter. This gives them the opportunity to find out the information they are interested in and even ask for something.
Last week, Tesla owners in Australia got the opportunity to purchase the Premium Connectivity package, which was introduced in the US in mid-2019. Connectivity is an important part of all Tesla cars, further enhancing the driving experience by providing access to features that require data usage - including live traffic visualization, streaming music and media, over-the air software updates and more.
All cars come with Standard Connectivity which provides access to most connectivity features over Wi-Fi only, in addition to basic maps and navigation and music streaming over Bluetooth.
Premium Connectivity provides the ability to access all connectivity features over cellular, in addition to Wi-Fi and provides Tesla owners with access to a number of additional features on top of the basic navigation included as standard: traffic visualization, satellite maps, video and music streaming, “caraoke ”, And access to an internet browser using the vehicle's in-built tablet-style touchscreen interface.
But for Australian residents, Premium Connectivity was priced at $A16.99 per month ($10.84 US), while US residents were able to get it for just $9.99. This was unpleasant for some Tesla owners from Australia.
On April 18, Australian Tesla Owners turned directly to Mr. Musk, so that the company would revise the price either by lowering it or by offering a discount on annual payments or a higher one-time payment.
"Elon Musk, the pricing for Australian Connectivity Packages is too much mate.
Should be $ 10 a month, or pay up front $ 100 for the year, maybe $ 500 for a one off payment per car.
$ 204 a year is a bit rich for what is offered, a lot of comments of people already saying no."
Mr. Musk, being a wise leader who listens to his clients, immediately responded to this message. He promised that this would be fixed.
You’re right, will fix— Elon Musk (@elonmusk) April 18, 2020
Yesterday, several Tesla owners in Australia posted tweets with gratitude to the company, because Mr. Musk fulfilled his promise and reduced the price of the Premium Connectivity package. Now residents of Australia can get it for $9.99.
@elonmusk was asked to review Aussie Premium Connectivity and REVIEWED he did.— Tesla in the Gong #StayAtHomeSaveLives# (@TeslaGong) April 24, 2020
Now cost $9.99
This is YET another example of @Tesla doing right by the customer. One of the reasons it has a great Cust satisfaction rating.
Thanks mates !!
Thanks for heads up @_TeslaTom pic.twitter.com/1J8qxfFyFV
Australian Premium Connectivity reduces from $16.99 to $9.99 / month— Tesla Tom #BajaCybertruck🔋 (@_TeslaTom) April 24, 2020
- All because @elonmusk responded to a request from @AusTeslaOwners - what great service!
Thank you gentlemen! 👏👍
Shout out to @electricfuture5 for picking up the price drop 👍 pic.twitter.com/XQWC9SsVlp
Tesla has once again proved that customers are crucial for the company, and that is why it listen to their requests and advice.
Featured image: Zach Shahan/CleanTechnicaFollow @EvaFoxU
About the Author
Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.