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Hyped Tesla Killer Audi E-Tron Is Now Facing More Headwinds

by Eva Fox January 26, 2020

Hyped Tesla Killer Audi E-Tron Is Now Facing More Headwinds

The Audi plant in Brussels is again experiencing difficulties. It officially announced that in the first quarter of 2020, 4,100 - 5,700 less electric vehicles will be produced, because the manufacturer is experiencing problems with suppliers of parts.

Now the plant works only 6 hours a day instead of the prescribed eight. According to the company representative, the delay in deliveries can be from 2 to 6-7 months.

This problem cannot go unnoticed. So Twitter user Patrick Seelbach, drew attention to the fact that due to the difficulties that Audi is experiencing, workers will be dismissed from the factory.

At the moment, we are talking about 145 workers who will have to be fired. Initially, according to information from European media, the leadership wanted to send 250 workers to temporary resignation. The names of the respective workers will be announced this Saturday.

A management meeting with unions is scheduled next Wednesday "to guarantee the future and employment for workers," according to the General Federation of Belgian Labor (FGTB). Trade unions will especially struggle to ensure that the number of frozen jobs is not brought to 250, as originally planned by management of the plant. FGTB especially asks Audi for employment guarantees until 2025, "which would soothe the spirit."

The Brussels plant produces Audi's first all-electric car, a large SUV called the e-tron, and its e-tron Sportback coupe variant. The Belgian news agency Belga reported that the company pointed out the difficulties of the supplier of parts necessary for installing batteries in electric SUVs, as a reason. The Belgian newspaper L'Echo claims that it is probably about the problem is with the supplier of LG Chem.

The Audi e-tron and Audi Sportback are our first all-electric cars. This is a new drive technology for which we work with 300 suppliers. Therefore, collaboration is difficult. We were faced with an unexpected situation. We have taken steps to stabilize supplies,” said plant spokesman Peter D’hoore.

Source: Audiusa


Audi executives really expected an increase in production this year. Productivity was supposed to increase to 24 cars per hour. This is not the first time that Audi has problems delivering battery components. The company also works with Samsung, but it obviously doesn't solve all the problems. Audi will also adjust production plans for this year and reduce the volume of manufactured vehicles by more than 10 thousand cars to 45,242 units.

Other manufacturers have the same problem. The first electric Mercedes-Benz, the EQC, also suffers from a clear lack of battery components. Car manufacturers collect their batteries, but actually buy items from Asian suppliers. Several press articles indicated that the EQC was a failure, especially in Germany. “This car is not a failure. We just had supply problems,” said Niels Kowollik, CEO of Mercedes-Benz Benelux.

The battery is the heart of any electric car, so it is so important to take this issue extremely seriously. Audi is experiencing these problems because it doesn't have its own production or a reliable supplier. When a company relies on 300 different suppliers to make it possible to create a battery, this can naturally cause big problems.

At the moment, all automakers are far behind Tesla, both in software issues and in the creation of high-quality batteries. It is these two parameters that make the California based company an unattainable competitor for any automaker. The creation of high-quality batteries is the result of Tesla's many years of work. The company constantly invests in research and development of this component of the car.

Follow me on Twitter Eva Fox 🦊

Featured image: Tesmanian

Eva Fox
Eva Fox

I'm a big fan of Tesla, as I worry about the future for my child and for future generations. Tesla's mission is to accelerate the world's transition to sustainable energy and I'm passionately striving for this goal. I’m tired of the daily deception from Tesla’s haters against the company, so I strive to spread true information and the latest news about Tesla.




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