The number of registrations of Tesla's cars in Iceland in 2020 exceeded the number of registrations of the best-selling brand on the island.
Tesla officially opened sales of its cars for Iceland only in September 2019. It need to note that this small island with a population of about 360,000 is an ideal place for the introduction of electric vehicles. Electricity generation on the island is almost 100% renewable, making electric cars ultra-clean. Gasoline is expensive here because it has to be delivered to a remote island.
Electric cars are gaining popularity and as of 2019 there were already 15% of the total number of cars on the island. Although Iceland is a very small market that does not bring significant volume to Tesla, it is an excellent indicator of how popular it is.
According to ev-sales, the passenger car market in Iceland for the first two months of 2020 fell by almost 15% compared to the same period last year, but PEV sales increased by 60% compared to the same period last year. As of early March, the PEV market share in Iceland was a staggering 37% (18% BEV).
In the first two months of this year, according to Samgongustofa, Tesla's registrations on the island were insignificant, but in March the situation changed. As of March 30, for the whole of 2020, 388 cars of the California automaker were registered in Iceland, which allows it to take first place among all brands. As we can see, Toyota is in second place with 347 cars sold.
Samgongustofa has been observing the Icelandic market since 2010, and according to their data, Toyota was the only brand that has always interested consumers on the island, since for 10 years it has been in first place. But, with the advent of Tesla, the situation changes dramatically.
We don’t know what the results of Tesla in Iceland will be at the end of this year. But, based on practice in other countries, the number of registrations of cars of the California automaker only increases with each subsequent quarter. Therefore, it is fully logical to expect that this will happen on the Iceland market too.
This is not the first time we have seen Tesla becoming a consumer choice; some other countries in the world have the same practice. The California automaker is winning the hearts of people around the world, making humanity’s transition to electric cars faster.