The Mayor of London's Energy Efficiency Fund (MEEF)—a £500-million investment fund to deliver low-carbon, sustainable projects and infrastructure in London—is providing capital to Vehicle-as-a-Service provider Breathe, supported by fintech Zeti's pay-per-mile platform ZERO, for the deployment of 100 Tesla Model 3 electric vehicles to private hire drivers, including Uber, in London.
The funding includes the replacement of combustion engine vehicles to help tackle London's air pollution problem. The move also demonstrates Mayor Sadiq Khan's commitment to zero-emission transportation in the capital, according to the Green Car Congress.
According to the study, the Breathe fleet is projected to save 338 tons of CO2 emissions per year and also achieve an average annual reduction in CO2 emissions equivalent to £5,137 ($6,744) in cost per tonne of CO2. The Breathe fleet will replace existing petrol, diesel, and hybrid vehicles at Uber, which aims to become an all-electric platform in London from 2025.
Jeff Davis, Director of Breathe said:
"At Breathe our mission is to provide large scale Electric-Vehicles-as-a-Service offerings and we are excited to be starting with sustainable, flexible and affordable vehicle subscription options for London's private hire market. We are seeing huge demand for electric private hire vehicles and MEEF's funding allows us to expand our operations and help more drivers step into their first EV."
The announcement of the purchase of 100 Tesla Model 3s did not contain any information about the prices or amount of funding received under the Mayor's MEEF scheme. However, Jeff Davis, director of Breathe, only said that their subscription options were flexible and affordable. In addition, the Breathe website showed prices starting at £324 per week for the rental model and £349 when aiming for ownership or for business. The partners have not stated when drivers would receive a Model 3 after an initial payment, but the subscription packages are already online.
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