Falcon 9

SpaceX Will Launch Geometric Energy Corporation's Satellite That Will Play Advertisements In Space, Paid With Dogecoin

SpaceX Will Launch Geometric Energy Corporation's Satellite That Will Play Advertisements In Space, Paid With Dogecoin

In May, SpaceX founder Elon Musk announced the company will launch DOGE-1, the first mission paid entirely with the Dogecoin cryptocurrency. At that time, all that was known is that the mission would launch a small satellite (CubeSat) on a rideshare journey towards the moon next year and that the satellite belongs to Geometric Energy Corporation (GEC), a Canadian research and development firm. “Having officially transacted with DOGE for a deal of this magnitude, Geometric Energy Corporation and SpaceX have solidified DOGE as a unit of account for lunar business in the space sector,” said GEC Co-founder and Chief Executive Officer Samuel Reid in a press release. “This mission will demonstrate the application of cryptocurrency beyond Earth orbit and set the foundation for interplanetary commerce,” said SpaceX Vice President of Commercial Sales Tom Ochinero. “We're excited to launch DOGE-1 to the Moon!”

New details emerged about GEC’s DOGE-1 mission this week. Reid shared with Insider reporters that the CubeSat will feature a display screen to play advertisements in space. Customers will be able to purchase time on the small pixelated screen to beam their company logos, business Ads, and artists could rent the space ‘billboard’ to promote their digital art. However, the satellite advertisement will not be visible in the sky from Earth. In a series of Tweets, Reid assured that the CubeSat's screen will not intervene with the night sky as we know it. “Please note that Geometric will never have space advertising viewable from the Earth without aide of technology. It is not obtrusive space advertising that Geometric plans for, it is just to stream data from space of a display screen captured (which no one sees from the ground),” he wrote. “The invisibility of anything Geometric does in space is a 100% priority and we will never compromise ground based astronomy or global public citizens freedom to a light pollution free night sky! That is the entire point of why this project was disruptive, non-obtrusive space ads,” Reid added.

Instead, the CubeSat that will orbit in space will be equipped with a camera that will record video of the pixel display screen that will play the customer's advertisements. The video will be livestreamed on social media platforms like Twitch and YouTube. The 40-kilogram CubeSat will be launched atop SpaceX’s Falcon 9 rocket during a rideshare mission scheduled for 2022.

Reid also told reporters that that customers will be able to purchase time on the space advertising screen with cryptocurrency. The platform will have its own unique tokens to buy: Beta, Rho, Gamma, Kappa, XI. Each token represents an aspect to design the advertising experience on the pixel screen. Beta represents the X-coordinate, Rho controls the Y-coordinate, Gamma determines the brightness level, Kappa selects the color scheme, and XI will determine the amount of time it plays on the pixel screen. Reid recently shared a ‘community made teaser’ video of the DOGE-1 mission, shown below. Besides DOGE-1, GEC also has another ‘space advertisement’ CubeSat mission planned for next year called Geometric-1. 


About the Author

Evelyn Arevalo

Evelyn Arevalo

Evelyn J. Arevalo joined Tesmanian in 2019 to cover news as a Space Journalist and SpaceX Starbase Texas Correspondent. Evelyn is specialized in rocketry and space exploration. The main topics she covers are SpaceX and NASA.

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