Image: Investment U

Tesla (NASDAQ: TSLA) is a success story, but not only for the company itself but also for its investors. An inconspicuous startup with a daring idea, believed in by hundreds, thousands, and then millions of people, brought them colossal profits, while short sellers of TSLA shares lost tens of billions of dollars. Over the past year and a half, they have lost more than $43 billion in their short positions, according to S3 Partners.

Tesla's retail investors have believed in the company's mission, and that it will reach it by producing great products that are capturing the hearts of millions. In the Tesla community, you can hear thousands of stories about how people became rich by owning shares of the company. The overwhelming majority of them constantly buy shares of the company, because they believe in the potential of Tesla and its brilliant leader, Elon Musk.

Brandon Smith's story has become popular with recent coverage in Bloomberg. The first time he bought Tesla shares was in 2017, and since then, he constantly bought them. Brandon is now a millionaire, fueled by a recent rally when the company's shares are up 730% YTD.

This 32-year-old put everything he had in Tesla and became a millionaire. Meet Brandon Smith https://t.co/W4KZowyv8W pic.twitter.com/UVXOChtXft

— Bloomberg Wealth (@wealth) December 18, 2020

Tesla is the only public company that has not just accepted retail investors but respects them. Tesla CEO Elon Musk regularly communicates with the owners of the company's products, who very often turn out to be Tesla's investors. At the annual Investor Day and Battery Day, he allows investors to ask questions, the answers to which help them better understand the company and its future direction.

Besides Brandon, there are many other retail investors who have become millionaires thanks to their faith in Tesla. Jason DeBolt tweeted a post in which he attached a screenshot showing the 8-figure sum he earned thanks to Tesla. Jumping into this conversation, we can find a few other screenshots in which we see colossal amounts of income.

Right there with you $tsla pic.twitter.com/gThnmeTmeu

— P3D Guy (@P3Dguy) December 19, 2020

Congrats! 4110 shares of Tesla here, and a bit of other stuff mixed in. Just passed 3M today! pic.twitter.com/naZlalyyNK

— Tesla Anonymous (@AnonymousTesla) December 19, 2020

The Bloomberg article reminds us that Musk said that he believed retail investors had a deeper and more accurate understanding of the company than many institutional investors and analysts. In fact, this is the case.

Most analysts are too limited in their assessment of Tesla, considering it only as an automaker. At the same time, retail investors are constantly monitoring what Musk is saying and doing and the company's roadmap. This gives them a glimpse of Tesla's direction, and what's coming down the pike for the company, as well as of the enormous revenue opportunity now for investors and far into the future.

© 2020, Eva Fox. All rights reserved.

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This article is for informational purposes only. You should not construe any such information or other material as an investment, financial, or other advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, or offer by Eva Fox, Tesmanian, or any third party service provider to buy or sell any securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the securities laws of such jurisdiction.

Eva Fox holds zero shares of Tesla, Inc., and currently (at the time of this article's publishing) holds zero options or securities in Tesla Inc. and/or its affiliates.