Tesla has always had a unique approach to doing business. This applies to both the company's foreign policy and its internal structure. Tesla is a giant group of startups, and that's why the company will dominate every area it wants to grow in.
“Tesla should really be thought of as roughly a dozen technology startups, many of which have little to no correlation with traditional automotive companies,” said Tesla CEO Elon Musk, who knows more than anyone else what his company is.
He explained that he views each product line and factory as a separate startup. This allows all divisions to develop, taking into account their own characteristics, to compete with other companies and become a leader in the areas in which they operate. Each department is like a separate body, the excellent work of which guarantees the rapid and quality development of the entire company.
Tesla currently operates in three main areas: Automotive, Hardware and Software, and Energy. In addition, the company began development in a number of areas in which it will revolutionize and become the sole leader: a platform for real-time trading and control of energy, Manufacturing, Automation, Mining, and this list will constantly continue, as Tesla never stops, and is constantly looking for areas for improvement.
@vm_one1/Twitter looked at every direction Tesla is taking, and which companies it will compete with.
By developing and producing electric vehicles of various types, Tesla satisfies consumers with different tastes. The company produces a compact sedan, sedan, KUV, SUV, and will soon begin production of a pickup and a sports car. A separate product that will disrupt several areas at once will be Semi, which will compete not only with trucks, but also with trains.
Ultimately, it will all boil down to the fact that owning an electric car is an environmentally friendly choice, and it will be much cheaper than owning an ICE car. This is why Tesla will continue to widen the gap with any other car manufacturer.
Hardware and Software
In this area, Tesla has achieved phenomenal success, creating a number of products that have never existed, and until now no one has been able to create something similar. Hardware 3.0 is a prime example of this. When a manufacturer needed a computer to make its cars autonomous, the company ran into difficulties. What existed on the market simply did not meet its needs. Therefore, a new start-up appeared in the company, which was engaged in developing what was needed, and presented the finished product in 2019. Tesla's Hardware 3.0 is a unique product that, at the moment, none of its competitors is able to create.
Another exciting development is the new supercomputer Dojo. Dojo is a Neural Network (NN) chip being developed by Tesla's hardware team to increase the learning speed of neural networks at the server-side. Tesla's custom 144 TOPS (Trillion Operations Per Second) in-vehicle inference computer--where almost every TOP is useable & optimized for NN--far exceeds anything else in volume production, given the hardware needed to run sophisticated nets. Dojo will be able to process vast amounts of video training data and efficiently run hyperspace arrays with an extreme number of parameters, plenty of memory & ultra-high bandwidth between cores. Version 1.0 should be ready in 2021.
The Autopilot team is developing at great speed, improving this function to such an extent that even already vehicles testing the FSD Beta can drive long distances without driver intervention. Assessing the progress, it can be assumed that Level 5 autonomy will be available this year. This will allow the Robotaxi fleet to be launched, but due to delays pending regulatory approval, this step will be achieved at a later date.
This is a separate branch of Tesla's development, which complements the company's mission to accelerate the world's transition to sustainable energy. It is very voluminous, and will also fundamentally change our perception of renewable energy sources, energy storage systems, batteries that can fully power our homes and cars. Several teams are simultaneously working on the development of solar energy generation systems (panels, Solar Roof), energy storage systems (Powerwall, Powerpack, Megapack), battery cells that can last a long time and are cheap, and chargers that can charge our cars very quickly (Superchargers).
A logical (but not obvious for other manufacturers of energy products) continuation of supporting the company's energy business was the development of its own platform for real-time trading and control: Autobidder. Autobidder provides value-based asset management and portfolio optimization, allowing owners and operators to customize operating strategies that maximize revenue in line with their business goals and risk preferences.
A number of Tesla teams are engaged in the creation of factories and the establishment of Automation within them. In fact, Gigafactories are the largest and most complex product the company produces. The distinguishing feature of Tesla Gigafactories is the intelligent automation of the production process. After all, the entirety of the company's cars are produced through a combination of artificial intelligence and automation. Robots are building robots.
The strength of the company lies in the fact that it consists of many different structures that can freely develop in certain directions, but they are all driven by one goal. This is what makes Tesla invincible, because all other companies work on a completely different principle and, in particular, limit themselves to develop in only one area.
© 2020, Eva Fox. All rights reserved.
We appreciate your readership! Please share your thoughts in the comment section below.
About the Author
Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.