Featured image: VCG
In the first half of 2020, Tesla Model 3 topped the sales rating for electric cars in South Korea. The Tesla image creates certain brand loyalty, as it is considered a revolutionary symbol of its innovative Autopilot technology and the EV platform. Other manufacturers, such as Hyundai and Kia, both lagged behind in the creation of their electric vehicles, which allows Tesla to maintain--if not extend--its dominant position.
Tesla is now strengthening its position in South Korea by expanding the ‘Premium Connectivity’ feature. This is a subscription-based service that allows Tesla users to execute various functions while being connected to a cellular internet carrier. It can be purchased via the user's Tesla account and is available at a fixed monthly payment. The subscription-based service was launched in South Korea on July 31st.
'Connectivity' essentially gives the user the ability to connect their car to the Internet. Standard Connectivity is present on all Tesla cars, and it gives access to basic maps and navigation, and music streaming via a Bluetooth connection. All this has to be done on a wi-fi connection.
Premium Connectivity allows users to access all Standard Connectivity features on cellular data. In addition, users will be able to enjoy the best satellite maps and real-time traffic information. They will also be able to stream a variety of multimedia using their cellular internet service, as well as access an internet browser. Tesla's service is available for ₩7,900/month (approx $6.69/month).
Vehicle owners who ordered their vehicles before August 29, 2019, will receive the service free. Premium Connectivity is available on a 30-day trial basis for Model 3 Standard Range Plus and 1 year for Model X, Model S and other Model 3 variants.