Tesla's sales in Croatia began to grow and surpassed all offerings on the BEV market. Tesla, which only sold Model 3, became the best-selling BEV brand in the country in June and 1H 2021.
In June 2021, 6,936 new passenger cars were registered in Croatia, only 396 of which are all-electric vehicles. Obviously, the country is not a friendly place for the development of electric vehicles at the moment, as almost 81% of all new cars sold are gasoline- or diesel-powered. Another 17.8% are PHEV and LPG vehicles. Thus, BEV accounts for slightly less than 1.5%.
However, in 2020 Tesla entered the Croatian market and launched its order configurator. In 2021, the company's cars did not experience increased interest in the country's automotive market, like electric models of any other manufacturers. Tesla sold only 33 Model 3s in the first five months of the year. However, in June, the Californian manufacturer's electric sedan attracted more interest and 111 units were sold. This made Tesla Model 3 the best-selling BEV in Croatia in June. In addition, the car became the best-selling vehicle in the segment in the country in 2021.
Selling only Model 3, Tesla became the best-selling BEV brand and surpassed other brands that had several different models on the Croatian market. Thus, in 1H 2021, Tesla registered 144 cars and took first place, capturing a 27.5% share of the BEV market. Hyundai is in second place with 48 sales. Renault with 47 registrations, Skoda with 46, and Volkswagen with 38 took second, third, and fourth places respectively.
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