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Tesla posted sales growth of over 900% in Germany in January compared to the same period last year. In general, the automotive market in the country showed weak dynamics last month, and sales decreased even compared to the same period last year.
The first month of the year is always the weakest for the German car market. However, it has shown even greater weakness this year and recorded a decline in sales to 179,247 vehicles, down 2.6% from a year earlier, according to data from the Federal Motor Vehicle Administration (KBA). The EV market fell even more, and the only manufacturer that stood out significantly was Tesla.
Despite the overall trend, Tesla sold 4,241 vehicles and was able to register a staggering 912.2% sales growth compared to the same period last year. This has been instrumental in supporting the EV market, which has experienced a significant decline in sales. There were 18,136 vehicles registered on the BEV market, with Tesla's share of 23.4%. The German federal government has significantly limited the environmental bonus for buyers in 2023, which has had a negative impact on sales. While BEVs registered a 13.2% decline in sales, plug-in hybrid sales fell 53.2% compared to January 2022.
At the end of 2022, Tesla promised customers in Germany that it would refund them an environmental bonus if the cars ordered at that time were delivered in 2023. This stimulated active orders and a portion of those cars were indeed delivered in 2023, impacting the strength of sales in January. Also in January, Tesla reduced the prices of its cars, and since Giga Berlin manufactures cars locally, some buyers may already have had time to get their cars delivered last month.
© 2023, Eva Fox | Tesmanian. All rights reserved.
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About the Author
Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.