The Tesla brand reached the biggest gains in search popularity around the world from 2010 to 2020, reflecting the highest interest in innovative electric vehicles with the possibility of full autonomy, which are unparalleled today.
Over the past decade, cars have become smarter and more efficient, with gadgets and features that make driving easier and safer. The lineup of vehicles is constantly updated, which makes some of the models more popular, others less, but the overall search popularity of a brand may reflect real-world interest in a brand and its products. Compare The Market analyzed Google search data to see how the popularity of car manufacturers and their vehicles has changed over the past ten years.
As a result of the analysis of the data, it became obvious that in the last 10 years, there was a sole and absolute leader in the auto world: Tesla. The Elon Musk led EV manufacturer experienced 1262.1% growth in Google search requests over the decade. This result is unprecedented, and the rest of the car brands absolutely fade in comparison with Tesla. It also reflects the unparalleled interest in the brand through innovation in all-electric vehicles and autonomous driving, which generated immense interest from Internet users.
The chart shows that car brands such as Kia and Rolls-Royce are also generating significant increases in interest, while the rest of the top 10 are experiencing only light increases in search requests comparatively.
A number of manufacturers have experienced a significant decline in consumer interest in their brand, which may be due to the fact that they do not strive to keep up with the times. In the era of the development of electric mobility, innovative technologies in cars and automatic driving systems, they have shown their inability and are gradually losing interest among Internet users. Thus Fiat experienced a 52% drop in interest, Citroën was down 48% and Vauxhall, a 45% decline.
Source: Compare The Market
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About the Author
Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.