To further popularize its cars in Israel, Tesla invited tech companies to buy the manufacturer's cars to lease them. The company offers a full range of services to maintain their vehicles.
In Israel, Tesla will not focus on selling only to private customers but shows its intention to actively cooperate with enterprises that own a car fleet. Company officials have reached out to several local tech companies with initial inquiries regarding the purchase of cars that are due to arrive in Israel in the first half of 2021, Сalcalist reported.
As part of the service package, Tesla offers vehicle maintenance, charging services, including the installation of charging stations at enterprises, and auxiliary garage services as needed.
According to the data, between 40% and 60% of sales in the Israeli electric vehicle market come from companies with car fleets, so Tesla's desire to establish a relationship with them makes good sense. Car sales to such companies can help the company penetrate the market, and possibly help in its branding based on the reputation of the leasing companies. Tesla is currently targeting small and medium-sized fleets of up to 25 vehicles.
Last week Tesla received the status of an official importer of cars to Israel, and can import its cars to Israel in any volume. The Department of Transportation announced that Tesla has received import authorization for three of its models: Tesla Model 3, Model S, and Model X. Model Y will arrive in the country for testing later in 2021, and will only be available for sale after it passes the test for compliance.
Tesla is currently building a Supercharger network in Israel to provide its customers with a high level of service. The company is said to be in talks with Afcon, controlled by the Shlomo Group, and EV-Edge, controlled by the Union group, to establish its network of fast-charging stations. These companies will build the infrastructure and get administrative permits for the Superchargers, though they will be owned by Tesla, who will manage them remotely.
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About the Author
Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.