Some Tesla investors and ordinary people still cannot understand why the company does not use paid advertising. The answer to this question is very simple: the company doesn't need it. Several Tesla cars have appeared in the new Pepsi ad featuring singer Doja Cat.
Several Tesla cars were used in a new Pepsi ad, which was noticed by @SawyerMerritt/Twitter. In fact, three Tesla cars are filmed in the ad at once: a white Model X, a white-pink-pearl Model X, and a matte black Model S. Singer Doja Cat is filmed in front of a white-pink-pearl Model X, while a guy with a Pepsi can is next to a black Model S. Another Model X also appears for a few moments.
Multiple Tesla’s spotted in new Pepsi Ad with Doja Cat. pic.twitter.com/akENWUidBv— Sawyer Merritt 📈🚀 (@SawyerMerritt) September 10, 2021
In fact, all carmakers spend millions, if not billions of dollars on advertising, and of course, all these costs are included in the end-user price of the vehicle. Tesla, on the other hand, seeks to minimize the cost of its cars for buyers, so it deliberately does not spend millions of dollars on this.
However, it should be noted that the company's cars have become so popular that they simply do not need advertising. The best Tesla ads come from satisfied customers. When they talk about their driving experiences, most people at least want to test out a high-performance electric vehicle from the world's most popular and growing company, after which many want one or more of their own.
Nevertheless, Tesla cars are actively advertised publicly, although the company does not spend money on it. They are sometimes used in various movies and TV series to emphasize the prestige of some of the characters. Electric cars have also become the personal and/or company cars of many politicians and celebrities.
For example, Lady Gaga, Jaden Smith, Steve Wozniak, Lionel Richie, and LeBron James own Model X. Leonardo DiCaprio, George Clooney, and Matt Damon enjoy their Tesla Roadster. Jay Leno, Brad Pitt, Ben Affleck, Jay Z, Simon Cowell, James Cameron, Jennifer Garner, Steven Spielberg, Katy Perry, Morgan Freeman, Jeremy Renner, Eva Longoria, Seth Green, Will Smith, Stephen Colbert, Cameron Diaz, Mark Ruffalo, Demi Moore, and Harrison Ford have a chic Model S. In addition to the above celebrities, there are countless others who choose Tesla without requiring advertising to know that Tesla is the best option for them and their families.
© 2021, Eva Fox | Tesmanian. All rights reserved.
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About the Author
Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.