In July 2019, Tesla - electric vehicle manufacturing company celebrated its 16th anniversary. In 2003, Elon Musk agreed to invest in Tesla Motors. Over the 3 years, Tesla continued to grow and develop its first car, The Roadster, and opened its own production facility in Fremont. In May 2006, the first prototype of a new racing electric car, EP1, was ready and on July 19, 2006, Tesla held a large presentation of the prototype The Roadster in Santa Monica.
Elon Musk has earned the fame of a tough but very effective CEO, he is actually rebuilt the entire Tesla control system. To save the company, Elon Musk invested several tens of millions of dollars in it from the personal budget.
Earlier this month, Dyson abandoned plans to create its own electric car after more than two years of work. Sir James Dyson concluded that building his own electric car would not be "commercially viable."
Another Nio company is also experiencing financial difficulties. Its shares over the past six months have fallen by two-thirds. The automaker suffers from heavy losses and recall of nearly 5,000 cars due to battery defects.
Last week, Jia Yueting, the founder of Faraday Future, another popular Chinese startup with an electric car, filed for bankruptcy.
Similar startups in the automotive industry are constantly losing out. That is why most automobile companies created in the last half century no longer exist.
Recent Harley-Davidson issues have revealed problems in mass-production electric vehicles.
Like any other company, Tesla periodically experiences production problems. Because the development of an electric car company is an incredibly difficult task. In addition, Tesla constantly encounters a large number of people who disseminate false information about the company.
But after 16 years, Tesla is still on the market and took a leading position. Throughout these years, most reputable companies did not believe in Tesla, but now they recognize that electric cars are not just fads. Because despite the fact that all these manufacturers have an advantage in global supply chains and dealer networks, many still do not have electric vehicles that could be placed in car dealerships. The difficulties of Dyson, Nio and others indicate that knocking Tesla out of its place will not be easy.
“Overarching purpose of Tesla Motors is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution.”
In 2016, the second secret masterplan was published:
Yesterday was presented Tesla Q3 results. The results of this report were awesome:
- GF3 in Shanghai is developing ahead of schedule
- Model Y ahead of schedule
- Solar installs +48% from Q2
- GAAP - profitable
- Positive free cash flow
To create a company for the production of automobiles, to survive in the fight against automobile manufacturer companies and make the company successful, is an incredibly difficult task. But Tesla did it. In the electric car market, Tesla is a leading company that produces most advanced and safest cars in the world. Elon Musk made of a fading sratrap a successful company, in which he invested part of himself.