Twitter Has no 'surrogate,' So Don’t Bet Against Elon Musk, Says Chairwoman at NBCU

von Eva Fox November 11, 2022

Twitter Has no 'surrogate,' So Don’t Bet Against Elon Musk, Says Chairwoman at NBCU

Image: NBCUniversal

Twitter does not have a surrogate, so there is no need to bet against Elon Musk, said Chairwoman Linda Yaccarino at NBCUniversal. She stated that “Twitter is the single, No.1 biggest content partner, content distribution partner” for the company.

After Elon Musk bought Twitter, he published an open letter to advertisers urging them to work together to make a rewarding experience for the platform's users and companies' potential customers. He explained that if done right, advertising can delight, entertain, and inform users, which will ultimately benefit all parties. Advertising “can delight, entertain and inform you; it can show you a service or product or medical treatment that you never knew existed, but is right for you. For this to be true, it is essential to show Twitter users advertising that is as low relevancy ads are spam, but highly relevant ads are actually content!” Musk wrote.

He also said Twitter aims to become the most respected advertising platform in the world, one that strengthens the brand of companies and develops their businesses. He thanked everyone who is collaborating with Twitter and encouraged them to build “something extraordinary” together.

Now, the Chairwoman of one of Twitter's largest media partners, NBCUniversal, Linda Yaccarino, noted that she is “obsessed” with Elon Musk's maneuvers since taking over Twitter, according to Ad Age. “First of all, I think it’s fascinating,”Yaccarino said on Thursday during the Ad Age Next: Streaming conference.

She said she had been in talks with Musk in recent weeks as part of Twitter's council calls set up with industry executives. During this time, many media and advertising partners held a series of conversations with him. Yaccarino noted that although Twitter is not the largest advertising platform in terms of revenue or the largest social media platform in terms of users, it does have a powerful position in the media and in public discussions.

“There is no surrogate for Twitter,” she said.

In her speech, Yaccarino was rooting for Musk to figure out Twitter. She said, “Twitter is the single, No.1 biggest content partner, content distribution partner for NBCUniversal.”

Before the purchase, Twitter had a number of significant problems that Musk is now trying to solve, for example, a large number of bot accounts. Now he has a lot of ideas and has even already started to innovate. The new owner warned in advance that changes to the platform would be frequent and not each of them would take root. Musk aims to make Twitter a comfortable place for both users and advertisers.

“He understands safety and transparency,” Yaccarino said, “but you've got to give the guy a minute.” She added that she wouldn't "bet against him.” 

"He can learn advertising,” Yaccarino said. “Give me a break, I think we can teach him.”

© 2022, Eva Fox | Tesmanian. All rights reserved.

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Article edited by @SmokeyShorts; follow him on Twitter








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