Tesla continues to dominate the US luxury car market in January 2023, with a huge lead over the competition. Last year, the brand took the title of the top-selling luxury brand in the US and will continue to grow in 2023.
According to Experian (via Automotive News), Tesla secured first place in its ranking of the best-selling luxury brands in the US in January. The company recorded 49,917 new registrations and significantly outperformed its competitors, leaving them far behind. In second place is BMW, which was able to sell 31,070 vehicles. Tesla already surpassed BMW for the crown last year, and this year it will strengthen its lead. With a lineup of just four vehicles, Tesla continues to grow rapidly in the US while its competitors remain largely unchanged.
The Texas electric car maker has been able to attract a significant number of new customers by offering attractive prices for its vehicles. This contributed to the rapid growth of sales in the US in January. The number of vehicles sold by Tesla even exceeded the combined sales of the #3 Mercedes-Benz and #4 Lexus. Mercedes sold 23,345 vehicles and Lexus sold 23,082.
The data showed that Tesla saw a 34% increase in new car registrations compared to January 2022, while BMW saw a 2.5% increase, Mercedes a 7.3% increase, and Lexus a 6.6% increase. This gives an excellent idea of the strength and speed of Tesla's growth in the US.
Model Y registrations rose 56% in January to 28,833 vehicles, according to Experian. This was helped by a price cut of around $13,000 per vehicle, making it a particularly attractive proposition. For the Model 3 sedan, which received a smaller price cut, registrations rose 29% in January to 17,526.
© 2023, Eva Fox | Tesmanian. All rights reserved.
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About the Author
Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.