Iceland

Tesla Model 3 Becomes Iceland's Best-Selling EV in 2020, Nabs 23% Share

In a small country with a population of just over 360,000 people, Tesla Model 3 became the best-selling EV in September and in the first nine months of 2020--nabbing a significant 23% of the plug-in market.

PEV sales in Iceland are up 44% YoY, pushing their market share in 2020 to an astonishing 43%, 24% of which are BEVs. These numbers are almost double that of 2019, when their market share was 25%, according to EV-sales.

In September, this plug-in market set a new record of 705 units, accounting for 63% of all passenger car sales, with BEV alone holding 45%! This is quite the achievement and demonstrates the rapid growth in the popularity of EVs.

Of the 705 units, 289 are Tesla Model 3, accounting for a commanding 41% of all registrations. Model 3 spearheaded the EV revolution and was the reason for this amazing result in Iceland. Sales of all other manufacturers fade in comparison with Tesla, both in September and in 2020 as a whole. 

After Model 3 comes VW ID.3 with 42 registrations, which, while weak compared to Tesla, is not as poor compared to all other manufacturers. Mitsubishi Outlander PHEV and Nissan Leaf registered 37 units each and took 3rd place in September. Volvo XC40 PHEV sold 26 units, and Audi e-Tron, 18, which brings them into fourth and fifth places respectively.

1 Tesla Model 3 289
2 VW ID.3 42
3 Mitsubishi Outlander PHEV 37
3 Nissan Leaf 37
4  Volvo XC40 PHEV 26
5 Audi e-Tron 18


The overall rating for 2020 does not differ much from September's. Tesla Model 3 reigns supreme in the Icelandic market with 742 registrations, securing a sizable 23% of the EV market. In second place is Mitsubishi Outlander PHEV with 381 units, about half of Model 3. Audi e-Tron registered 198 units, taking 3rd place, Nissan Leaf registered 182 units, taking 4th place and Hyundai Kona EV closes out the top five with 123 sales.

Source: EV-sales

© 2020, Eva Fox. All rights reserved.

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Article edited by @SmokeyShorts, you can follow him on Twitter

About the Author

Eva Fox

Eva Fox

Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.

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