MIC Model 3

Tesla to Grow PR & Government Relations Teams in China as Its EV Demand Blasts Off

Tesla to Grow PR & Government Relations Teams in China as Its EV Demand Blasts Off

Featured image: Reuters

The demand for Tesla vehicles in China continues to grow rapidly and capture even more market share. The production capacity and sales markets of made-in-China Model 3 also continue to expand. And now, Tesla is hiring public and government relations staff in China, as the world's largest automotive market is becoming increasingly important for the company.

Tesla is seeking new hires in China's large cities, as well as smaller hubs. This includes Shijiazhuang in Hebei province near Beijing and Haikou, a port city that's the capital of the island province of Hainan, Bloomberg reports, citing that this information has been confirmed by a company representative. The hiring announcement covers 10 cities.

The position, described as a regional external relations manager, will be responsible for “establishing and maintaining a positive corporate image of Tesla in regional markets,” building contacts with media, government agencies and industry groups. Responsibilities may involve arranging media interviews for executives, conducting policy research and liaising with local governments.

China became the second-largest market for Tesla, accounting for a quarter of the company's revenues in Q2 2020. Giga Shanghai ramped up production and the plant switched to three shifts. In September, the factory upgraded its assembly line to expand production.

In the near future, the company plans to start exporting Chinese-made electric vehicles to Japan, Korea, and Europe, as well as to Singapore, Australia and New Zealand.

The growth potential for Tesla in China is enormous. The country has a growing middle class that, for the first time, can now afford a personal vehicle. China's policy supports the shift to electric vehicles, and their prices are much cheaper than in Europe and the United States.



Following the recent price cut for MIC Model 3, demand is skyrocketing. Tesla usually turns to volunteer owners for help with deliveries at the end of each quarter. However, demand for the Model 3 has increased so much that Tesla China has already approached volunteer owners last week for help with deliveries, a China-based Tesmanian reader said. 

It looks like Q4 2020 will be incredibly strong in China. Tesla is already the most popular EV brand in the country, delivering over 80,000 vehicles in the first 9 months of 2020.

© 2020, Eva Fox. All rights reserved. 


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Article edited by @SmokeyShorts, you can follow him on Twitter

About the Author

Eva Fox

Eva Fox

Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.

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