Tesla Launches Tequila For $250 Each, Limited 2 Per Person

Tesla Launches Tequila For $250 Each, Limited 2 Per Person

Tesla has unveiled the long-awaited Tesla Tequila. It's "an exclusive, premium 100% de agave tequila añejo aged in French oak barrels, featuring a dry fruit and light vanilla nose with a balanced cinnamon pepper finish."

Tesla Tequila can be ordered at Tesla Shop. 40% ABV/750mL, cost is $250, shipping included. Deliveries expected to begin in late 2020.

Tequila is sold in limited quantities - no more than 2 bottles per hand and is available for order only in some states: Alabama, Arizona, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Idaho, Illinois, Indiana, Iowa, Louisiana, Maryland, Massachusetts, Mississippi, Nevada, New Hampshire, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Virginia, Washington, Wisconsin. PO Box addresses are not supported.

Tesla CEO Elon Musk has teased us with Teslaquila since 2018. This name first appeared as part of an April Fool's joke. Musk tweeted that his company went bankrupt and he was found “passed out against a Tesla Model 3, surrounded by ‘Teslaquila’ bottles.”

In October 2018, Tesla officially filed an application with the U.S. Patent and Trademark Office to trademark 'Teslaquila.' The trademark is for “distilled agave liquor” and “distilled blue agave liquor.” In fact, Tesla originally applied for this trademark in Jamaica back in April 2018 and asserted the U.S. priority date based on this foreign application. A few days later, Musk posted on Instagram a photo of a tequila bottle with the Teslaquila label pasted on it.

However, the application was rejected by the patent examiner due to the existence of another alcoholic drink with a name that was supposedly too close to 'Teslaquila.’ Spirit Tesla alcoholic drink belongs to the Serbian company Valjevsko.

On July 3, 2020, in response to a request for updates for 'Teslaquila,’  Musk replied: "Сoming soon."

© 2020, Eva Fox. All rights reserved.


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Article edited by @SmokeyShorts, you can follow him on Twitter

About the Author

Eva Fox

Eva Fox

Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.

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