Tesla has launched official sales of the Tesla Model 3 in South Korea in November. Thanks to subsidies, the cost of the car for the end customer will start at just $ 26,000.
Earlier, Korean Tesla buyers did not have access to such benefits from the state. And the reason for the refusal from Tesla was rather strange rules, according to which the “preferential” electric car should be fully charged in less than 10 hours from a standard outlet.
Naturally, the Tesla Model 3 with batteries from 50 kWh to 75 kWh did not fit into this standard, since it was originally designed for charging in high-speed stations with power up to 250 kW. In such conditions, electric cars with a small power reserve, which managed to charge their batteries even from a standard network, received an advantage.
Realizing the problem, the government changed the rule, which allowed Tesla to be included in the preferential program. Thus, the cost of a Tesla Model 3 electric car in South Korea starts at $ 43,000 (52 million won), but thanks to a subsidy and additional benefits at the provincial level, the minimum price for this model is only $ 26,000.
It should be noted that South Korea is a fairly large market, more than a million cars are sold there annually, while local brands Hyundai and Kia dominate the sales structure. But the introduction of subsidies for electric cars has already increased the growth of sales of green cars, and taking into account the appearance of the relatively cheap Tesla Model 3 on the market, these rates should grow even more.
The lineup for Tesla Model 3 in South Korea (Electricvehiclebatteries)
According to Kaizuyu Research Institute, 1258 new Tesla cars were registered in Korea last month. Tesla, which began delivering its Model 3 last month to Korean customers, sold 1207 Model 3s in just nine business days.
According to these data, Tesla becomes the fifth largest among imported brands in South Korea. And Model 3, which sold 1207 units, rose to fourth place in the list of best-selling cars in November.
This means that in the 20 days of November, the Tesla Model 3 became the fourth, best-selling imported car in the country.
The burst of interest in Tesla is expected to continue. Tesla, which currently operates two stores in Cheongdam-dong, Hanam City, and two service centers in Gangseo-gu, Seoul and Bundang, Gyeonggi-do, plans to significantly expand its infrastructure from the end of this year to the first half of next year.
Tesla said: "We will open the Tesla Center with exhibition and service centers in Busan and the Bundang in the first half of next year." There are currently 24 charging stations, and eight will be added to Incheon and Busan by the end of the year.
Today, we are all witnessing Tesla's dazzling success. Tesla is what changes our future right now. Model 3 is one of the best cars in the world. The multiple awards Tesla Model 3 has already received this year are the best proof of this. Tesla is a success story and I am sincerely glad that we are all an important part of this.
Featured image: Learnbonds, Eva Fox
About the Author
Eva Fox joined Tesmanian in 2019 to cover breaking news as an automotive journalist. The main topics that she covers are clean energy and electric vehicles. As a journalist, Eva is specialized in Tesla and topics related to the work and development of the company.