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Tesla Model 3 is Top-Selling Zero-Emissions Vehicle in Canada in the Q3 2019

by Eva Fox November 15, 2019

Tesla Model 3 is Top-Selling Zero-Emissions Vehicle in Canada in the Q3 2019

Zero-Emissions Vehicle's (ZEV) now represent 3.5% of passenger vehicle sales in Canada (10% in BC, 7% in Quebec) since introduction of federal incentives.

Tesla Model 3is gradually conquering the whole world. This is an affordable car that has powerful features. This time, according to ZEV, the Tesla Model 3 became the best-selling car in Canada in the Q3 2019.

Q3 2019 Highlights: 

  • -25% year-over-year growth in ZEV sales and market share versus Q3 2018; minor quarter-over-quarter sales drop, as expected.
  • -3.5% ZEV share of passenger vehicle sales in Canada since introduction of federal purchase incentives (May 2019); 10% in British Columbia and 7% in Quebec.
  • -Monthly ZEV sales now comparable to sales of car segment-leading Honda Civic or SUV segment-leading Toyota RAV4.

Continued ZEV Momentum in Q3

Electric Mobility Canada is pleased to announce that record numbers of Canadian drivers continued to adopt Zero Emission Vehicles (ZEVs) in Q3.

Third quarter sales of 16,091 ZEVs – a category that includes battery-electric, plug-in hybrid and fuel cell vehicles, but not conventional hybrids -- increased 25% year-over-year in the first full quarter of the availability of federal purchase incentives through Transport Canada’s iZEV program.

Despite a modest decline in Zero Emission Vehicle sales from Q2 – widely expected, given automakers’ ongoing challenges of meeting vehicle supply – ZEVs achieved 3.5% market share in Canada in the third quarter.

While ZEV adoption has accelerated across Canada, uptake has been strongest in British
Columbia and Quebec, the two provinces offering purchase incentives as well as policy mandates requiring that ZEVs represent a steadily increasing proportion of passenger vehicle sales.

Indeed, since the introduction of federal policy support in May, ZEV market share has exceeded 10% in British Columbia and 7% in Quebec.

ZEVs Approach Sales Levels of Segment Leaders

Electric Mobility Canada is delighted to announce that with their 3.5% market share in Canada in Q3, combined sales of Zero Emission Vehicles have now approached the sales levels of the Honda Civic and the Toyota RAV4, Canada’s car and SUV segment leaders, respectively.

Ford F-series trucks, with approximately 8% market share, remain far and away Canada’s truck and overall automobile market leader. Recent confirmations of a plug-in hybrid Toyota RAV4, expected in late 2020, and a battery-electric Ford F150, potentially in 2021, among many other Zero Emission options give reason to believe combined ZEV sales could approach Ford F-series levels early in the coming decade.

ZEV Sales Overview by Province

Though discussions often centre around British Columbia and Quebec, Zero Emission Vehicle sales growth remains strong across the country. An effective way to demonstrate the growing nationwide interest is by evaluating sales growth in each province.

Underscoring the role of policy support in making Zero Emission Vehicles financially accessible to the greatest number of Canadian car buyers, the greatest percentage gains have come from
provinces where incentives had not yet been offered. Though not shown in the Table, the share of ZEV sales occurring outside of British Columbia, Quebec and Ontario has risen from approximately 2.2% to 4.5% in the two years from Q3 2017 to Q3 2019.


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